Why You Need Correct Color

You need Correct Color because if you’re in the business of printing large color images, color is what you sell.

Maybe you know that. Maybe you struggle with color across the various printers and media in your shop, and you’ve tried this or that color management “solution” but you’re still certain your color could be better…

Or maybe you think that doesn’t apply to you. Your clients aren’t all that “picky” about color.

But either way, here’s a secret: People react viscerally to color. You deliver an “ok” product, and sure, your clients will accept it and pay the bill, but they won’t feel it. They won’t say “Wow!” but each and every one of them is a potential sale to a competitor that can deliver a product that makes them say “Wow!”

Well, why not make that you? All it takes is Correct Color. And surprisingly,  it actually costs less to do it spectacularly right than it does to continue fumbling along doing it wrong.